Aijana Williams
aijanawilliams@gmail.com
407-808-1976
Professional Profile
- Leadership in communications with employee engagement and public relations expertise.
- Skilled in communications, project management, and strategy planning.
- A conceptual and strategic thinker who loves to write.
- Versatile and organized with flexibility to adapt to changing priorities.
- Experience with social media platforms, content management, and email marketing tools.
Work History
Public Relations Executive
Insight Credit Union, Orlando, Fl., May 2017- Present
- Developed content across multiple communications channels to drive awareness of the credit union’s mission and community relations initiatives.
- Partnered with human resources team to implement employee engagement initiatives and internal public relations campaigns.
- Created and executed social media engagement plan.
- Collaborated with the director of marketing in the development of new company intranet.
- Generated and pitched storylines to maximize exposure of Insight Credit Union and the Insight Community Foundation.
Social Media Specialist
Publix Supermarkets, Inc., Lakeland, Fl., June 2014 – May 2017
- Assisted in launching the corporate blog by managing project operations and development process, overseeing editorial reviews, deadlines, content calendar, and production.
- Monitored and moderated social media channels to serve as an extension of consumers’ store experience and manage brand consistency.
- Developed and edited copy across social media channels to include tweets, blog posts, and Facebook posts.
- Maintained team R&P Guide, blog style guidelines and other materials as necessary.
Communications Coordinator
Coalition for the Homeless, Orlando, Fl., August 2013 – March 2014
- Increased awareness of the organization’s services and needs by speaking at community engagements, activities, and tours.
- Led communication efforts by interviewing clients, volunteers, and donors to create content for Coalition brochures, newsletters, website and social media channels.
- Supervised communication department volunteers.
- Oversaw management of social media editorial calendar.
Public Relations Manager
Growth from Grief, Orlando, Fl., January 2013 – May 2014
- Secured media placements and generated brand awareness to position Growth from Grief as a resource for grieving families.
- Generated copy for marketing materials and editorial submissions.
- Served as the main point of contact for media inquiries.
- Assisted in the development of strategic communication plans.
Education
- Master of Arts, Mass Communication, University of Central Florida
- Bachelor of Arts, Organizational Communication, University of Central Florida
Professional Development & Affiliations
- Managing Human Resources – Coursera Online
- Recruiting, Hiring, and Onboarding Employees – Coursera Online
- Affiliations – Public Relations Society of America, Junior League of Greater Orlando
Aijana Williams 